Joseph M. Reagle, Reading the Comments. Likers, Haters, and Manipulators at the Bottom of the Web, Cambridge, The MIT Press, 2015, p. 159.

"The story of the 'Three Wolf Moon' t-shirt has been covered by Business Week, the BBC, and the New York Times. In 2008, law student Brian Govern was searching for school books when Amazon recommended a t-shirt with an image of three wolves howling at the moon. Without purchasing the item, he wrote a satirical review that concluded with a list of pros and cons: 'Pros: Fits my girthy frame, has wolves on it, attracts women. Cons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.' Both the review and the product went viral: the shirt spent almost two hundred days on Amazon's Top 100 list and has been widely referenced in popular culture."