« At the very least, the Amazon reviews demonstrate
that an awareness of the cultural and historical specificity embedded in a character’s
experience can coexist rather comfortably with cross-cultural identification
and feelings of shared humanity. Scholarly arguments frequently frame the two
perspectives as mutually exclusive, at times endorsing a version of identity politics
that scoffs at notions of universality, dismissing the ability of individuals
within a privileged demographic category to understand the experience of those
at the margins. And critics may be correct in asserting a contradiction or
tension between the urge to identify with characters and the urge to
acknowledge difference; but nonacademic readers are apparently able to manage
this contradiction, negotiating effortlessly, if sometimes unthinkingly,
between the two urges, each of which is necessary, I would argue, in different
circumstances to manage the complicated social challenges that a multiethnic
and globalized America produces. Perhaps responsible for readers’ untroubled
capacity to perform this particular oscillation is the manifestly affective
character of their interpretive experience – a state of responsiveness that can
eschew the logical imperative to decide between two incongruous perspectives. »
samedi 14 avril 2018
mardi 10 avril 2018
Trevor Pinch, « Book Reviewing for Amazon.com. How Socio-technical Systems Struggle to Make Less from More », in Barbara Czarniawska and Orvar Löfgren, Managing Overflow in Affluent Societies, New York, Routledge, 2012, p. 79.
« Reader
reviews also started to affect how publishers released books. J. K. Rowling’s
Harry Potter series, before becoming the international bestsellers whose
publication date was coordinated all over the world, were always published
first in the UK. When the second book in the series, Harry Potter and the Chamber of Secrets, came out in the UK months
before it appeared in the US, more than eighty rave reviews appeared at the US
Amazon site, including instructions on how to order the UK version with
delivery in less than eight days. »
samedi 7 avril 2018
Lisa Nakamura, « “Words with Friends”: Socially Networked Reading on Goodreads », PMLA, 128.1, 2013, p. 241-242.
« Goodreads
turns the reader into a worker, a content producer,
and in this it extends the labor of reading and networking into the crowd. In
some of print’s earlier ages, books cost money, but talking about them with
friends was free. Today books are free through Google Books and Internet
Archive and, much to the consternation of publishers, through torrent sites
like Pirate Bay and Media Fire, but we pay to create readerly communities
on social networks like Goodreads. We pay with our attention and our
readerly capital, our LOLs, rankings, conversations, and insights into
narrative, character, and literary tradition.
[...] As the
cyberpunk author Bruce Sterling put it in a dark and gloomy keynote lecture at
the 2009 Reboot conference in Copenhagen, it is less the digital bookshelf,
library, book club, or virtual coffeehouse that social networks refer to than
the high-tech favela that is social networking. Built on “play labor” – the
recreational activity of sharing our labor as readers, writers, and lovers of
books and inviting our friends from the social graph to come, look, buy, and
share – Goodreads efficiently captures the value of our recommendations,
social ties, affective networks, and collections of friends and books. Goodreads
bookshelves are unlike real bookshelves not because the books are not real
but because they are not really ours. »
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